Our Mission

We believe that the eyes are the window to the soul. As Audrey Hepburn said ‘A women’s beauty should be seen in her eyes, it’s the door to her heart, the place where love lives’. We want to make you feel beautiful, empowered and fierce by bringing an accessible lash to our market.
We are a small business, in a small town, doing small things. But when a lot of people do small things, it can make a big change. That's why we donate money from every single purchase to help educate children who are unable to afford everyday needs like food, water and personal hygiene.

Our money goes to the School of St. Jude, in Tanzania. It provides free primary and secondary education to the poorest and brightest children of the Arusha Region. It also provides boarding for over 1,000 students and employs over 270 local Tanzanian staff members. They provide an education to over 1,800 children, who otherwise wouldn't be able to afford an education.

You can donate directly to the School of St. Jude below.


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